The Idea Factory is a faculty directed, student staffed design agency launched in the fall of 2021. Working with a range of entities and organizations both on and off campus, the studio aims to create professional caliber work while offering student designers practical experience in a professional capacity.
Branding for the agency was completed in the spring of 2022. The naming and design are intended to communicate the individuality of the agency within the larger campus environment, and allow for flexibility and growth of the studio beyond visual design. Externally, the name and mark needed to resonate with alumni and potential employers. The industrial factory suggests the process of making and production, as well as providing a playful sturdiness to the mark.