The work of SHSU Graphic Design student Veronica Laza was included in the 2020 National Student Show and Conference hosted by the Dallas Society of Visual Communications.
Q. What is Rudyard’s?
Rudyard’s also known as the “living room of Montrose” has been a place offering great food, a huge draft beer selection, and live music.
Q. Your design concept seems to break established typographic rules. Why did you take the work in this direction?
I knew from the start that I wanted to try something new because I was bored with everything I had created in the past. One day, I was scrolling through Instagram and came across @graphic.index and instantly fell in love. From there, I was following a whole new group of designers who pushed boundaries and it inspired me to do the same.
Q. What aspect of the work are you most satisfied with?
I’m always weirdly not satisfied with everything I do, but I grew to really love the main menu. It definitely went through a lot of revisions but I’m happy with the final outcome.
Q. What was the most challenging part of this assignment?
I think the most challenging part of this assignment was telling myself that not everything needed to be crazy and chaotic. I needed to remind myself that less is more.
Q. Has Rudyard’s seen this yet?
Unfortunately not, I am a bit nervous to go show them what I came up with.
Q. Anything else?
I’m glad I decided to get out of my comfort zone and try something new.